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Five ways bad grammar can negatively affect your business

"I sell stuff, not grammar." It's easy for many business owners to say this, playing down the importance of good grammar in business.
It’s understandable to feel that a business person should focus on that which s/he’s good at and never worry about “trivial” things like spelling, punctuation, and overall good grammar.

You might be right to call it trivial, but as unimportant as it might seem to you, bad grammar can hurt your business in many ways. Here are five of them:

1. Lower your credibility

Using poor grammar in your presentation, discussion, papers, proposals, emails and online content, etc., would generally lower your credibility – as perceived by the reader or listener.

It’s discredit at first sight. It sends a message of sloppiness, and consequentially, a red flag to anyone listening to you or assessing at that moment.

You want to be perceived as credible and influential? Then keep your grammatical errors at bay, or at least to the barest minimum.

2. Scare prospects away

Would you do business with someone who can’t even express himself correctly, or someone too lazy to tidy up her writing? I bet you wouldn’t.

When bad grammar lowers your credibility, prospects begin to doubt you and your ability, and then they’re too scared to do business with you. Alas, you lose them to the competition.

Proof? Research conducted by Global Lingo found that 59% of Britons would not use a company with poor grammar on its website.

If you need to revise your grammar via English quizzes, then by all means, please do!

3. Mislead prospects

Needless to say you can pass on the wrong message to your reader by using bad grammar and misspellings. A simple blunder could change the meaning of a whole paragraph, if not the whole article.

If you’re still finding it hard to wrap your head around how bad grammar or misspellings can mislead your prospect, just consider the classic Mr Bones “toilet vs to let” situation. Imagine Bones your prospect.

4. Affect search rankings

Search engines always try to offer searchers the best results for their queries. And this includes displaying the well-written content above others in its space. Now imagine what happens to a badly written article.

While Google hasn’t expressly confirmed that it considers spelling and grammatical errors in ranking sites, other search engines like Bing have confirmed that blunders affect their content ranking. They believe if humans will find it hard to understand your content, search robots too will have a hard time with it.

In other words, you want to avoid spelling and grammatical errors on your website as much as possible.

5. Distract readers

Trust me, you don’t want readers of your messages focussing on your spelling and grammatical blunders instead of the core of those messages. That’s what bad grammar does: dilutes your message and makes the reader lose interest as the flow of your message is constantly being disturbed by your poor writing. Your content is ultimately ditched.

Bad grammar generally suggest sloppiness in business practices, and this will most likely put off whoever wants to do business with you. To avoid this, always ensure your business materials look professional and are without blunders. Invest in professional editors and proofreaders if you have to.

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Naija Writers’ Coach
I teach you how to write better, find your true voice, boost your confidence, attract loyal readers, get published, change lives with language, win essay competitions, and earn a decent living doing all those wonderful things you love, right here in Nigeria.
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