Ackermans, one of South Africa’s best-loved, longest-standing retailers, has recently made updates to its marketing team.
Ephraim Mamabolo, who was appointed Marketing Manager at Ackermans in mid 2016, has been promoted to Marketing Director.
Mamabolo has spent over two decades in the retail industry, having worked for a number of large South African chains.
Mamabolo says, “I have only been at Ackermans for a short while, but what an exciting journey it has been thus far. I have always had a strong affiliation to the brand and felt ‘at home’ as soon as I walked through the door.
“My main priority is to ensure that customers remain at the heart of each business decision, and that our commitment to bringing value to life is not only upheld, but also communicated across every touchpoint.”
Reporting directly to Mamabolo is new Marketing Manager Robyn Edwards, who will oversee the Clothing, Footwear and Homeware (CFH) divisions.
With almost 10 years’ experience in the retail industry, Edwards joined the Ackermans family in 2017, essentially filling Mamabolo’s shoes as Marketing Manager: CHF. An innovative thinker and energetic go-getter, Edwards is drawn to the challenge of “impacting purchasing decisions by applying creativity.”
Mamabolo and Edwards will play a key role in the development and implementation of Ackermans’ marketing strategy, through ensuring that the brand continues to innovate and evolve, maintaining its position as market leader in the value retail category.