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Arcade looks back on 2019

Arcade Content kicked off 2019 by signing their talented new director, Alexa Wilson, who off the back of a viral hit for Castle Lager via Ogilvy Joburg (8 million organic views on Facebook alone) went on to do a six-ad campaign for MTN Supersonic and a brand film for Momentum with VMLY&R. She's already been pitching on some big campaigns for 2020.

Meanwhile, Zandi Tisani directed work for Nandos, Brand SA with The Odd Number, and two hysterical ads for Takealot with satirical sensation Coconut Kelz, thanks to M&C Saatchi Abel. She also won a Loerie for last year's Ford Figo music video with GTB, along with a Loeries shortlist for Nando's (thanks goes again to M&C Saatchi Abel!).

Last but certainly not least, Arcade’s co-founder, Lebogang Rasethaba, had the dream come true of telling Caster Semenya's origin story for Nike via Futura Joburg. The feedback has been incredible, including him receiving the director's craft award from IDidTht in November. Alongside a busy year in advertising, Lebo somehow also found the time to complete the final feature in his documentary trilogy with MTV - "The People Vs The People".

“We are incredibly proud of our directors,” says co-founder and producer Will Nicholson. “And deeply grateful to the agencies and clients for trusting us with some of this year’s most important briefs. And of course nothing would be possible without our dedicated staff, crew, cast and suppliers.”

The Arcade team wishes everyone a safe and restful festive season and a prosperous 2020.

Arcade Content's press office

Arcade Content Arcade Content is an award-winning division of Egg Films, specialising in brand films and music videos, with directors in Cape Town and Johannesburg.