While most consumers are taking some action in their lives to live more sustainability, with one in two taking their own shopping bags, avoiding waste (58%) and minimising electricity usage (56%), consumers say that cost (45%), access (45%) and a lack of clarity (27%) stop them from adopting more sustainable lifestyles.
These findings appeared in 'The Changing Climate of Sustainability', a new global report focused on the impact of climate change on the consumer-packaged goods industry.
The study finds that two emerging drivers – the role of governance in mandating sustainability and the exploding costs of climate change on value chains – are creating an outlook of rapid change across the next 5–10 years that will force companies, manufacturers, brands, and retailers to transform and commit to real sustainable business models.
The analysis also highlighted the following specifically for South African consumers:
NielsenIQ South Africa managing director Ged Nooy says: “Consumers around the globe are more committed to sustainability but have found it difficult to make daily decisions that support true sustainability impacts. They want help to live and consume in a sustainable way that aligns with other daily pressures and they also think that the responsibility to lead sustainability lies with retailers and manufacturers. We are now at a tipping point, where companies that have been proactive and genuine about climate action will be at a massive advantage as industries scramble to meet requirements and mandated sustainable efforts.”
“We anticipate a great deal of scrambling from companies that now realise it's crunch time. They will look for easy wins in the short-term but the gamechanger is the requirement to report and validate their footprint and gain visibility of emissions and resource use across their whole value chain. This will require a long-term shift and for many a departure from how they currently operate,“ comments Nooy.
Further information can be found in this article on NielsenIQ.com.
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