Two of South Africa's most dynamic and influential business women have joined the in_Podcast lineup to help inspire and educate the country's marketers and would-be-podcasters about the fledgling industry.
Head of Brand & Media Partnerships Audiomack Africa, Charlotte Bwana (@Charlotte_bwana
), will unpack the digital audio environment highlighting the opportunities, synergies and potential collaborations that Audiomack has identified while brand-builder and award-winning entrepreneur, Lebo Lion (@lebolion_sa
), will share her thoughts on how marketers should be utilising podcasting effectively.
The in_Podcast seminar takes place on Thursday November 25 at 2 pm. For full agenda and to book tickets visit www.inconference.live
(use the promotion code INB1337 created to provide BizCom readers with complimentary access).
The 2-hour livestream will also include recent, real-world campaign case studies that offer insight into the medium, production challenges and hacks, lessons in building communities and how to tune in to what the audience really cares about. Directly after the conference, delegates can join the speakers on Clubhouse for a lively Q&A session.
Other keynote speakers joining them, Gareth Cliff and Eitan Stern include:
- In_Broadcasting’s Jon Savage knows that the ‘business’ of podcasting has left a lot of marketers confused. With many years’ experience in the trenches of digital marketing, working in conjunction with above-the-line radio campaigns, Jon has recognised the economic upside and value of podcasting audiences, what you should expect, how to reach them and what it should cost.
- MacG, who has turned a small podcast with no listeners into a multi-million-rand empire. MacG has wrestled very publicly with brands about the edginess of his content but his success is built on the understanding that podcasts are not slick and curated like a TV or radio show; they are raw and unregulated. However, if you focus on audience building, you can take brands where they have never been before.
- Chris Borain from United Stations who will share how brands are moving from a terrestrial radio strategy to an audio strategy, and how podcasting (and vodcasting) and audio-streaming can be used either in conjunction with a traditional radio campaign or as a standalone strategy.