Engagement Factory, a multinational marketing and engagement agency, has recently announced two upcoming webinars. The webinars will be co-hosted by digital industry giants Adobe and Marketo, and promise to change the way businesses sell and market themselves.
“When it comes to sales and marketing, B2B clients are becoming more sophisticated in their expectations, and businesses from around the world are struggling to meet them.” says Jos Caelers, CEO at Engagement Factory. “We wanted to show them that these expectations are actually an opportunity, and not a threat. That’s why we’ve invited our partner companies Adobe, Marketo and Showpad to share their success and educate others how to do the same.”
Marketo’s webinar is set for launch on 20 November. It aims to align marketing and sales teams to intelligently nurture new prospects through marketing automation. They plan to demonstrate how to accomplish this through proven goal-oriented focus techniques that centre around the customer’s journey.
“Marketo and Adobe know what they’re doing because their entire business centres around generating personalised, one-to-one connections with leads - and companies are taking notice,” says Caelers. “We’ve already received such a positive response from around the world, that our webinars are filling up pretty quickly.”
Adobe’s webinar on 4 December will discuss how to get noticed and generate attendee engagement at live networking events. They also aim to educate companies on how to convert leads into conversions through practical examples, tools and methods designed to work for a multitude of industries in the B2B sector.
“We are really excited to help educate businesses on the best-practices for customer engagement from some of the biggest names in the industry. If businesses can get on the same page as their clients and understand what they want, everybody wins,” concludes Caelers.
If you would like to find out more, sign up on Engagement Factory’s events page
or contact Engagement Factory
for more information. About Engagement Factory
Established in 2012, Engagement Factory services businesses around the world through six offices over three continents. As a marketing agency that specialises in engagement, they provide support and offer guidance to companies seeking to attract, delight and retain their customers. Since inception, Engagement Factory
has provided digital marketing and engagement strategies to some of the most prestigious companies in the world. About Adobe
Adobe is known for its multimedia and creativity software products. Popular products include Photoshop, Acrobat Reader, and Adobe Creative Cloud. Headquartered in San Jose, California, the company was founded in 1982 by John Warnock and Charles Geschke. For more information, visit www.adobe.com
. About Marketo
Marketo, now part of Adobe, offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprises and fast-growing organizations across a wide variety of industries. To learn more about the Marketo visit www.marketo.com