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Google and Jellyfish partnership: Driving digital maturity with Google Marketing Platform

Better understand your customers - the smart choice for businesses

Jellyfish, an official Google Marketing Platform (GMP) reseller, co-hosted a thought leadership event with Google and DQ&A, that sought to explain how GMP is driving digital maturity in South Africa. The events, which were held in Cape Town and Johannesburg, were attended by prominent industry CMOs and CTOs and included a panel discussion, led by leading experts, about solving the challenges experienced in the country’s commercial digital landscape.

Jellyfish’s trendy Rosebank Link office was the official venue for the Johannesburg GMP event.

What is the Google Marketing Platform?

GMP, which is aligned with Google’s strategic focus of integrating products for improved functionality, is a unified advertising and analytics platform that allows the user to deliver smarter, faster marketing. It’s based on the existing and new integrations between the DoubleClick and Google Analytics 360 Suite.

Ross Makepeace, Jellyfish Creative Director, delivered a creative perspective about GMP.

More than ever before, data is driving the stories we tell

Head of Google Channel Partnerships at Jellyfish SA, Mauritz Gilfillian, explained that the GMP platform can improve enterprise performance through its integrated end-to-end analytics capabilities. “It’s a consolidated approach,” said Gilfillian. “It offers a single tool for planning campaigns, designing and managing creative, organising and applying audience data, finding and buying inventory and measuring and optimising campaigns.”

The always-on customer: curious, demanding and impatient

Many businesses are not there when their customers need and want them. Today’s consumer expects to receive useful and relevant information in real-time. Based on these findings, Google has developed a comprehensive diagnostic tool that enables businesses to get a true sense of where they are at in terms of their digital maturity.

Creating better customer experiences

GMP is about creating better experiences. This was the topical theme that Ross Makepeace, Creative Director at Jellyfish SA, unpacked for the audience. “GMP is fit. Can act fast. Adapt quickly. Make faster gains,” said Makepeace, who went on to elaborate, “GMP allows for more control within your team. This means knowing how your budget is spent, where your ads are running - across all campaigns and precise audience targeting for reach and relevance.”

Barcelona-based Daniel Smulevich, Head of Analytics at Jellyfish, agreed with this sentiment, “We don’t create ingredients, we create recipes. Cloud for Marketing is a concept designed to help organisations optimise their user journey and build a successful marketing technology.”

Daniel Smulevich, Head of Analytics for Jellyfish, concentrated on why brands should use Cloud-based marketing to gain a competitive edge.

Since opening a second office in Rosebank, Johannesburg, Jellyfish has endeavoured to provide the industry with international thought leadership about digital technologies, using some of the country’s best innovators and influencers to showcase proven case studies. The company is eager to work with ambitious brands who are committed to digital investment.

About Jellyfish

Jellyfish began life as a start-up in the UK in 2005 and has since grown to become Google's leading global partner. The business now employs more than 750 people across 21 offices worldwide. The company strives to deliver scale and reach for global brands from a network of offices across EMEA and the US.

The South African branch has fully-serviced offices in Durban, Johannesburg and Cape Town. “We know that every brand is different, as are business goals and the strategies required to achieve them. We’ll look at your brand, understand your audience and create a tailor-made plan to achieve best results.” Tim Lombard (SA Managing Director)

Jellyfish South Africa's press office

Jellyfish South AfricaWith offices in Durban, Johannesburg and 30 other cities around the world, the Jellyfish Group aims to be the first-choice global partner for any brand's digital requirements. As one of a select few globally managed Google Marketing Partners, Jellyfish also offers services in Strategy, Paid Media, Programmatic Display, Social, SEO, Analytics, UX, Training and Creative.
Andrew Roper
Good to see South African digital agencies earning their partnership with Google's marketing platforms.
Posted on 6 Jul 2019 17:44



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