After an exciting first leg of the partnership, largest movie exhibitor on the African continent, Ster-Kinekor has decided to extend their working relationship with advertising agency, Decimal Agency.
The duo’s relationship kickstarted in September 2018, with a six-month trial period to see if the partnership would be lucrative. Amidst all the milestones and successes, Decimal Agency and Ster-Kinekor have proven that they are as compatible as popcorn and a movie.
“We are pleased to continue the working relationship with Decimal and look forward to a continued innovative approach to our business,” says Lynne Wylie, Head of Marketing of Ster-Kinekor Theatres.
“The ethos of our team has always been to go above and beyond for our clients, and that has always been reflected in our work,” said Raffaele McCreadie, Managing Director at Decimal Agency. “We look forward to continue creating innovative ways in making every movie experience the greatest,” McCreadie added.
Decimal Agency will continue driving all digital communication across Ster-Kinekor’s social media channels, design as well as animation.