As the saying goes, "Content is king". And the reason is not far-fetched.
Content is what people look for whenever they punch in a web address into their browser or a keyword into the search engine, as explained by SEO expert and CEO of Serp Logic
, Tommy McDonald. Even though it comes in different forms (text, pictures, infographics, etc), it’s what makes a person choose one website over the other.
But these days, there’s so much content out there. While pieces of content are piling up by the minute, the average attention span of man has dropped drastically.
According to Time
, people now generally lose concentration after just eight seconds – now shorter than the attention span of even “the notoriously ill-focused goldfish”. The human brain has further developed its defense mechanism against information overload.
While trying to avoid information overload and also get the best, people now rely heavily on search engines to get whatever information they need.
Most searches have thousands of pages of search results – or more. But most people (you’ll agree with me) only have time enough for the first (and probably the second) page, which they believe has more credibility.
While there are a lot of factors that make one page rank higher than the other, one of the key factors is Search Engine Optimisation (SEO).
Obviously, SEO is a big deal. If it wasn’t, there wouldn’t be so many experts (or so they’re called) on the topic. Just type SEO into any search engine and you’d find an overwhelming amount of information on it. Also, to show how serious SEO is, according to Entrepreneur
, companies will be spending a whopping $65bn dollars on SEO in 2016 – though much of it will be wasted.
In an industry that big and with that kind of money, it won’t be hard to find those who are just self-acclaimed experts, but have little or no knowledge about SEO.
But in recent times, an SEO agency like Serp Logic has become a force to reckon with in the industry because of their innovative, not-so-common ways of handling SEO.
According to their website, Serp Logic was built with the goal of creating an agency that delivers high quality services that SEO agencies demand, while still providing the highest level of customer service.
Tommy McDonald, founder of Serp Logic, is a renowned name in the industry and once made seven figures from his first SEO service – in its first year!
Are you wondering what exactly Serp Logic is doing differently? I have picked out some points from some of Tommy’s recent interviews.1. A custom SEO plan
Business owners know the importance of SEO to their businesses, but most of them don’t know much about SEO. In the end, they give their money to “so-called” experts who sell them SEO packages that do not help their business in any way.
Serp Logic believes that no two businesses are the same, even though they may be targeting the same category of people.
As such, both businesses will require a custom SEO strategy which is what Serp Logic specialises in.
Custom SEO involves creating content specifically fitted for your audience, building links, and making sure the content gets to the final consumer, which is the reader.
Serp Logic preaches flexibility while approaching SEO plans to get the best results. As a business, you can’t afford to keep using a strategy that does not work.2. Giving valuable content away
As a business, the major goal is to attract potential customers which will in turn become repeat clients. But they will only judge your business based on how much value it offers.
One of the effective ways you can show how much value you can offer is through content marketing.
According to Forbes
, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
In one of his interviews, Tommy McDonald points out the importance he places on creating value, not just creating promotional content. This is the foundation upon which Serp Logic is laid. If a reader finds a website valuable enough, he’s more than likely to visit again. This builds trust. Trust converts readers to buyers.
It’s obvious Serp Logic has placed emphasis on categories most SEO agencies usually overlook. With Tommy McDonald and his many years of experience on board, Serp Logic has brought a different style of play to the SEO game – and has disrupted the industry, for good.