Lynne Mackenzie & Partners (LM&P) has won two silver W3 Awards from the International Academy of the Visual Arts (IAVA) for its Doritos House Party campaign.
Receiving over 4000 entries, the W3 Awards honors outstanding websites, web marketing, web video, and mobile apps created by some of the best interactive agencies, designers, and creators worldwide.
"We were amazed at the caliber and quality of work we received this year. Our winners continue to push the envelope of Internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms" says Linda Day, director of the IAVA.
Lynne Mackenzie, MD of LM&P says she is both delighted and honoured to be amongst the 2013 Best-in-Show winners representing an impressive group of agencies and companies of all sizes. "We entered our Doritos House Party following the campaign's success earlier this year to push the Doritos Facebook fan base up by 15,000 to over 100,000 fans. We needed to do something more than the typical 'like and win' type of campaign. The result was the Doritos House Party
- a completely interactive, video-based, HTML5 game, all contained in an innovative microsite, designed and optimised for desktop and mobile devices."
The Doritos House Party
won the two Silver W3 Awards in the following categories:
24886 - Doritos House Party - General Website Categories - Food and Beverage
24895 - Doritos House Party - General Website Categories - Consumer Goods
From concept to pre-planning, coordination and implementation of events, road shows, launches, conferences, activations and digital campaigns, LM&P focuses on ensuring that the brand/business objectives are achieved thus increasing the overall brand equity for its clients.