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Support the ABF's official advertising supplement in Advantage and The Media

Each year industry members support the Advertising Benevolent Fund's (ABF's) official advertising supplement that's inserted into the December issues of both Advantage and The Media magazines.
"Adverts are sold in support of the ABF, so that we can continue to assist those members of the industry desperately in need of our support over the festive season," says Sharlene Vallance, ABF committee member.

"The supplement will appear as a loose insert inside the December issues of both Advantage and The Media Magazine, offering an extremely wide reach to advertisers," she adds.

This year's rates are:
  • Single Unit 10cm deep x 11.1cm wide R5225.00 excl. VAT
  • 2 Units 10cm deep x 22.6cm wide R9,350.00 excl. VAT
  • 2 Units 20cm deep x 11.1cm wide R9,350.00 excl. VAT
  • Full Page 34cm deep x 26cm wide R20,500.00 excl. VAT
"We desperately urge members of the industry to support us with this worthwhile initiative," Vallance concludes.

For more information and to make your booking, contact Sharlene Vallance at az.oc.ten@enelrahs.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions the AAA.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.

Read more: ABF, Sharlene Vallance



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