Egg Films' Kim Geldenhuys directed Strider, King James' inspirational new Johnnie Walker ad.
The commercial populates iconic local landmarks like Ellis Park and Vilakazi Street with the memories, achievements and ghosts of yesteryear, as a reminder to the nation of the times South Africa has made the world sit up and take notice in the past.
Kim worked with BlackGinger and DOP Paul Gilpin to create the ghostly images of history that drive the spot. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.
Conceived by King James' creative team of Alistair King, Matt Ross, Michael Wilson, and Cameron Watson, the spot was edited by Kobus Loots at Upstairs Post Production.
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