Egg Films' Bruno Bossi recently travelled to Namibia to direct the latest Hunter's commercial, Chase the Heat. Conceived by 140 BBDO's creative team of Ross Nieuwenhuizen, Michael Pearson and Ivan Johnson, the commercial takes the Hunter's campaign further, faster.
"It's not every day you get to build a 12-metre long land-speed record car, complete with a bar and seating at the back," says Bruno. The land-speed car was designed by Jon Nankin and constructed by Apocalypse in just five weeks - quite possibly a speed record of its own.
The spot was shot by Paul Gilpin and edited by Richard Starkey at Priest, with BlackGinger handling the visual effects.