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The ABF tees off in Cape Town

The ABF Vital Support Fund Golf Day is scheduled for the 17th February at the King David golf course.
"We have been well supported by the industry," says Sharlene Vallance, Executive Committee Member of the ABF. "We have 21 confirmed fourballs thus far which is almost a full field.

We have also noticed in recent years that there seems to be an upswing in the Cape advising industry. We're hoping that this will aid the ABF in our future fundraising efforts in this area. We are quite determined to grow this segment of the market and can assure the Cape ABF supporters that we will be back next year," she says.

"A huge thanks to our sponsors, without whom the day wouldn't be possible." Ads24 are sponsoring the halfway house and DSTV Media Sales are sponsoring dinner. "Sponsorship ensures that the event makes a profit so that we can give the money to those in need in our industry," says Sharlene.

A definite highlight of the event is that industry guru Chris Moerdyk will be providing an always insightful presentation, and answering whatever questions guests may have for him. This is indeed a coup and the ABF looks forward to having him.

Although there are several hole sponsors, the ABF is urging the industry to support it by buying the remaining four balls at R1500 each. Please kindly contact az.oc.ten@enelrahs.

"We are wanting to host a media auction and ask media owners to please assist the ABF by providing us with auction items. This kind of auction provides the ABF with a much needed cash injection and ensures the longevity of our industry organisation."


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA School of Advertising.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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