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ABF Vital Support Fund thanks primary sponsors of bursary fundraiser

The ABF wish to thank their main industry sponsors who have made their Bursary Fundraiser possible. The comedy evening, due to be held on the 19th October is already sold out.
"Our donations and support from the industry means that we can fund a bursary for a second year student which is a really big deal for us and for the student involved," says Sharlene Vallance, event coordinator and fund raiser for this event.

"The fundraiser is taking place at Joe Parkers in Montecasino on the 19th October and we are fully sold out. The one elephant in the room that we were trying to address is the venue hire and food costs. We can happily say that those costs have now been taken care of."

The following companies and industry leaders have stepped up with generous sponsorship deals. The venue sponsors are: DSTV Media Sales; OMD and Outdoor Network. All three of these companies have made equal contributions," says Vallance. "It is very difficult to run an event when the money raised is going towards paying hard costs. We are very grateful for our partners who are assisting, and in so doing, are enabling us to give more money to a student."

NAB (the Newspaper Advertising Bureau) and Beith Digital came to our rescue by agreeing to sponsor all our food costs. We are very relieved and can only thank them so much for the vital contribution that they have made to the event," she says.

"It is always very difficult to ask for sponsorship when times are tough, but when the ABF gets overwhelming support like this from the industry, we can only express heartfelt thanks to the various companies. We are anticipating a really great event. We are sure that our laughs will be plentiful, the food great and the venue excellent."


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA School of Advertising.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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