Alexander Leibner, Vice President of the ABF Vital Support Fund, visited the AAA School of Advertising to formally open the process for annual bursary applications.
"In a time where many organisations have cut back on bursaries, we're still fortunate to be able to invest in the future of the industry," says Alexander. "There is a huge need for internships for students and I encourage the industry and corporates to review their policies to create opportunities for students to gain experience and position themselves favourably for future employment."
The ABF were very fortunate to address the AAA students. Marilyn du Toit, who arranged the event, has been a stalwart in providing the ABF with opportunities like these. "Not only is it important for the students to know that the ABF care about education in our industry, but they also need to realise what we are about, as our organisation will materially affect their lives in our industry moving forward," Alex said.
The students were receptive to hearing about the ABF and are excited at the bursary opportunity. The following respected individuals have agreed to serve on the bursary sub-committee:
Pepe Marais, Executive Creative Directive at Joe Public
Stephan du Toit, Creative Director at Penquin International
Chirene Campbell, Managing Director at Owlhurst Communications
Pluto Panoussis, Department Head: Film at The Open Window School of Visual Communication
Spiwe Masarira at Avusa Media
Marilyn du Toit, lecturer in the Creative Faculty at the AAA School of Advertising
Five finalists will be chosen at the end of November. The winner will be announced at the AAA showcase exhibition on the 28 November 2011. For any questions feel free to contact Marilyn, VC 2 Lecturer: Creative Faculty or .
The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA School of Advertising.
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.
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