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    The ABF hosts ten pin bowling fundraiser

    The ABF is hosting its next ten pin bowling event on the 28th July at Galaxy World at the Zone in Rosebank and is calling on the industry to book their teams.
    "It has been a while since we hosted our last ten pin bowling event," says Sharlene Vallance Vice President of the ABF, "and we're excited to have this event on our calendar again. We have always had great support by the industry as it allows everyone to let their hair down and have some fun!

    "This year, for the first time, the event will be themed. We have jointly agreed that the theme for 2011 will be 'Green' and ask all participants to dress in an eco friendly fashion. This should definitely get our industry's creative juices flowing, as there are a multitude of options."

    Teams of four cost R1500 and there are also branding opportunities available on the side of each lane at a cost of R2 000 per lane.

    The event coordinator Melita Johnson can be contacted on moc.liamg@stneve.atilem. Says Mel, "We have some great sponsors and spot prizes this year. John Langford the COO of Big Concerts has kindly donated eight tickets to the James Blunt concert while Khoja Group has provided us with a fabulous floating trophy. Mabalingwe have also come on board and are providing us with mid week spa vouchers. This list goes on. Prizes will be awarded for the best dressed team, the team with the most spirit, the three top teams and spot prizes will also be allocated."

    "The ABF work hard during winter as the weather causes an increase in the demand for food," says Sharlene. "Industry attendance at this event will make all the difference to the people that the ABF support."

    For bookings contact moc.liamg@stneve.atilem or az.oc.fba@enelrahs.


    The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA School of Advertising.

    Advertising Benevolent Fund
    Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.

    Let's do Biz