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Capricorn FM enters into new venture and sponsorship deal with the ABF

The ABF Vital Support Fund and Capricorn FM are proud to announce a R50 000 airtime sponsorship deal.
Says Lerato Molete, Marketing Manager of Capricorn FM, "We are thrilled to be able to provide the ABF Vital Support Fund with this sponsorship deal. It is the first time we have entered into a sponsorship agreement with them and are sure that the money collected will help out where it is really needed."

"It is wonderful to have Capricorn FM on board," says Sharlene Vallance, Vice President of the ABF. "Their contribution will ensure that winter in some households, which have been in dire circumstances, will lift ever so slightly. Winter always puts extra strain on finances and this can result in shortfalls where there is simply no money to keep the cold out. A contribution of this nature ensures a steady cash flow for the ABF Vital Support Fund and allows us to provide a slight measure of relief for our validation cases."

"We are very thankful for the sponsorship," says Riana Stander, ABF Vital Support Fund Treasurer. "The Validation Committee always hears about the dire circumstances of our applicants, a sponsorship of this nature ensures that we are able to provide that welcome relief that is desperately needed."

This sponsorship will see CapricornFM participating in the ABF Presidents Cup Golf Day at Houghton golf course on the 29th June as well as in the ABF Crazy Golf Day later this year. The ABF is well known for its golf days, and always strives to ensure maximum exposure for sponsors.

For more information please contact Sharlene Vallance on 083 452 6191 or az.oc.fba@enelrahs.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF,in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions the AAA School of Advertising.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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