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Mail & Guardian sponsors the ABF

Mail & Guardian is the first online sponsor of the ABF, with a generous donation of R40 000 worth of online advertising space as well as a full page in the Mail & Guardian newspaper worth R60 000.
"When the ABF approached us and requested the sponsorship we were only too happy to assist," says Les Van Dyk, Online Business Manager of the Mail & Guardian.

As its online business is growing exponentially, the newspaper decided that this would be the perfect opportunity to get involved with the ABF Vital Support Fund and provide it with a R40 000 online media sponsorship as well as a full-page advert in the Mail & Guardian newspaper.

"We value what the ABF does and we know that there is definitely a place in the industry for a Fund of this nature. Our business is all about figures and turnaround time, and at times it pays little respect to the people who make it as exciting and as lucrative as it is. We need an industry support mechanism to ensure that there is a safety net when we need it most," adds van Dyk.

"The ABF is delighted with the Mail & Guardian sponsorship," says Sharlene Vallance, Vice President of the ABF. "As Les has served on our executive committee for many years, and knows from personal experience what demands are placed on the ABF from people who are in dire circumstance, it is even more special."

Since its inception in 1969 the ABF has paid out close on R7 million in assistance to 419 families who had nowhere else to turn. "Without the ABF's assistance they would have become another statistic, with no dignity or ability to recover from whatever had been thrown in their path. Sponsorships of this nature ensure that the ABF is able to assist in these times of dire need," adds Vallance.

The online and print sponsorship is available for sale immediately. For more information, contact Sharlene Vallance at az.oc.fba@enelrahs.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions the AAA School of Advertising.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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