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Insight Outdoor wraps up ABF

ABF Vital Support Fund has announced a media sponsorship deal with Insight Outdoor to the value of R150 000. The package includes a three-month Citilight campaign which is available to the highest bidder. The offer includes printing and is subject to availability in the Pretoria/Tshwane area.
Sharlene Vallance, Vice President of the ABF says, "Our relationship with Neil Jones and his team is fantastic. Not only does Insight Outdoor provide us with media space to sell, but they support us at all fundraising events as well. It is very seldom that a committed working relationship of this nature is sustained. We sincerely appreciate Insight Outdoor's commitment to our organisation."

The ABF are able to sustain its cash flow through ongoing donations of this nature. With more and more people asking for assistance it seems that the trend is growing rather than declining. ABF treasurer Riana Stander explains, "Participating in the Validation Committee, one tends to see the other side of life. I recently spent the day with one of our social workers and got to see the tougher side of life. The ABF are simply a stop gap, almost offering bridging assistance when it is most desperately needed. There are many more people who could do with much more money than we are able to provide. We would like to thank Insight Outdoor for this sponsorship as it makes a material difference in people's lives."

The ABF gains charitable donations through its core membership base and fundraising events throughout the year. Another chief source of income is generated through media packages provided by media owners similar to that of Insight Outdoor. These donated packages are either auctioned at a fundraiser or sold on to the highest industry bidder.

For more information, contact Sharlene Vallance at az.oc.fba@enelrahs.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions such as the AAA.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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