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Jacaranda 94.2 steps up to the ABF challenge

ABF Vital Support Fund has secured an airtime sponsorship deal with Jacaranda 94.2 to the value of R50 000. The package is to be auctioned at the ABF President's Cup Golf Day later this year.
Sharlene Vallance, Vice President of the ABF says, "Jacaranda 94.2 and Warren Bedil in particular, have pledged their support to the ABF in 2011. Jacaranda has a long history of supporting the ABF, in turn enabling us to support the industry."

This donation enables the ABF to raise much needed funds at its various annual events, which fills the coffers for those in need. ABF President Giles Shepherd explains, "This healthy cash flow throughout the year enables us to continue giving funds to those who need it most. The recession is still a reality for many families and our Validation Committee continues to receive new requests for assistance on a monthly basis."

The ABF gains charitable donations through its core membership base and fundraising events throughout the year. Another chief source of income is generated through media packages provided by media owners similar to that that Jacaranda 94.2 has committed to.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions the AAA

For more information, contact Sharlene Vallance at az.oc.fba@enelrahs

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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