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ABF relaunching on 09-09-09

On 9 September the ABF will be relaunching itself under a new visual identity, positioning and raison d'être. After 40 years of being the vital crisis support structure behind the advertising, marketing and media industries in South Africa, the time has arrived for a fresh and vibrant new style and approach. The new look-and-feel of the ABF will be unveiled at a cheese and wine ‘do', to be held at Ogilvy's function centre in Midrand, Johannesburg.
Founded in 1969, the ABF steps in to support people who have worked in these sectors but have fallen on hard times - for whatever reason. Retrenchments; redundancies; injuries; and illnesses are a daily reality, and once prosperous copywriters; account directors; photographers; and many others suddenly find they can't pay the bond, let alone feed themselves.

The ABF is renowned for its series of annual events, ranging from the prestigious President's Cup Golf Day; through annual Spring Balls; ten pin bowling competitions; Village Cricket days; to the rambunctious Crazy Golf Day. These events are consistently sold out, and a significant contributor to the fund-raising that allows the organisation to provide its vital lifeline of support.

Tickets cost R199 each, and bookings of 10 tickets are R1500. An evening full of entertainment is on the cards. For more information and to book tickets, contact Sharlene on 083 452 6191 or .

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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