Throughout the worst crisis in living memory, Grey has continued to push boundaries by creating award-winning campaigns that effectively impacted the market with three of the top 10 commercials featured in Kantar’s 2020 most loved commercials in South Africa from Grey.
In 2019, Grey had been voted ninth most creative agency overall. In 2020 Grey has climbed another four rankings to number five in the Creative Circle interim rankings.
Paul Jackson, Grey Advertising Africa CEO, states: "If it wasn't for the total commitment and unyielding work ethic of the Grey team during a really challenging period, we would not have created our brand of Famously Effective creativity – which is being acknowledged by consumers, clients and our peers. We are incredibly chuffed with the trajectory of our recent creative rankings.”
Fran Luckin, chief creative officer of Grey Africa, concludes: “Behind an achievement like this there's always a huge team effort. We're grateful to have a strong team here at Grey and great partnerships with clients who believe in famously effective creativity.”