For the past year, the brand most synonymous with delicious doughnuts, Krispy Kreme, and top through-the-line agency, Decimal Agency, have had a sweet relationship.
And as of October 2019, Krispy Kreme has extended its contract with Decimal for another six months!
Krispy Kreme opened its first South African store in 2015. Three years after that first store, they enlisted Decimal Agency to head their digital marketing. Nineteen stores later, Decimal and Krispy Kreme are going from strength to strength.
“It’s great when you can grow with a client, especially when they are open to new ideas,” says Raffaele Mc Creadie, Managing Director of Decimal Agency.
Handling project management, strategy and social media management, Decimal has already worked extensively on the brand with their various limited-edition launches, and most recently, a highly anticipated store launch in Greenstone Mall and Canal Walk.
According to their Marketing Specialist, Kayleigh Cameron, “Krispy Kreme is growing and thriving, so it’s really important for us to work with reliable partners who can keep up with that growing demand."
With various digital platforms, including a website and an app, as well as a very engaged and responsive audience on social media, Krispy Kreme is a challenging yet energising client with endless potential.