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FirstPencil produces hat-trick of Best Liked Ads

FirstPencil is thrilled to have produced and directed not one, but three ads in Kantar's Top 10 Best Liked Ads for Q1 and Q2 2019!
“What keeps the work consistently good is that we hunt story,” says FirstPencil’s director Justine Puren-Calverley. Whether it's about a blind gran, the data of a city or just creating a full character to slot into a vignette, FirstPencil’s philosophy is that people will always watch good stories.

And the theory has been proven, with the result of three of the production company’s ads on Kantar’s best loves ads (Q1 & Q2) in 2019.

As rated by South African consumers, the three ads included in the results were:

1. Future Life - “...is the future of breakfast” – Ranked 6th in Q1 of 2019

FirstPencil teamed up with OFyt and worked with 14 kids, 7 adults, a dog and a cat on the Future Life ad.


FUTURELIFE_30SEC_DIRECTOR_2019_02_18_LARGE from Justine Puren Calverley on Vimeo.


Agency: OFyt
Chris Gotz, Executive Creative Director
Tania Barker, Creative Director
Ali Coetzee, Agency Producer

Production House: FirstPencil
Director Justine Puren-Calverley
DOP, Pierre de Villiers
Art Director, Kezia Eales
Post Production Strangelove
Editor, Emily Bussac
Grade, Nic Apostoli
Online, Charmaine Greyling

2. Rajah - “Follow your nose” – Ranked 7th in Q2 of 2019

Teaming up with The Hardy Boys Durban, FirstPencil told the beautiful story of a daughter learning to ‘follow her nose’ from your blind dad as they found the perfect curry spice through its delicious aroma.


RAJAH - Director's Cut from Justine Puren Calverley on Vimeo.


Agency: The Hardy Boys
Geoff Paton, Chief Creative Officer
Pete Doubell, Creative Director Copy
Sarah Nixon James, Art Director
Kevin Parry, Creative Director
Sue Napier, Managing Director
Chloe Saunders, Agency Producer

Production House: FirstPencil
Director Justine Puren-Calverley
DOP Trevor Calverley
Art Director, Lauren Wilensky
Post Production, Tessa Ford Post
Editor: Claire Stewart
Grade: Nic Apostoli
Online: Simone Dokic

3. OMO - “Through dirt we are better people” – Ranked 8th in Q2 of 2019

Ogilvy Durban and FirstPencil delivered a tear-jerker of an ad for OMO, which shows the love of a little girl for her blind grandmother.


OMO Imani (Director's Cut) from Justine Puren Calverley on Vimeo.


Agency: Ogilvy Durban
Stephen Craig, Executive Creative Director
Lee Naidoo, Head of Copy
Laiken Brown, Art Director
Ali Coetzee, Agency Producer
Yusuf Khalil, Managing Partner

Production House: FirstPencil
Director Justine Puren-Calverley
DOP Tom Revington
Art Director, Lauren Wilensky
Post Production, Tessa Ford Post
Editor: Claire Stewart
Grade: Nic Apostoli
Online: Simone Dokic

“There are few things as exciting and rewarding as seeing beautiful scripts from smart people come to life - it’s why we got into this game in the first place,” Brenda Wilson concludes.

For more information, visit the website or find us on Instagram.

Kantar announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2019

In first place for Q1 we see the hilarious Heineken "Unmissable" advert which demonstrates a common experience for many of us - it's when you're not looking that your team will score the goal!..

Issued by Kantar 3 Oct 2019



FirstPencil's press office

FirstPencil FirstPencil is a South African production company servicing clients in both Johannesburg and Cape Town. We operate lightly and simply, giving every job the care & attention it deserves, and then some. Never compromising on production values we seek happiness in everything we do: it shows our work & in our treatments.
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