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The tribes have spoken: Unlocking new opportunities for brands

In its ongoing quest to help advertisers reach the hearts and minds of its broad readership, Ads24 is pleased to introduce its 6 Dynamic Tribes.
The media owner has done extensive work and is shaking things up by segmenting its readers according to interests and lifestyles from foodies and travellers to sports fanatics, financial savvy investors or eco-warriors, among others – allowing an easy fit between brands and Ads24’s extensive readership.

These tribes live across Ads24’s range of titles and across all of its print, digital, and social-media platforms, which means brands can easily implement an integrated, innovative, multi-platform campaign. Thereby engaging with the right people on the right platform at the right time and with the right content and message.

Finding your brands’ sweet spot

In addition to offering advertisers access to its Dynamic Tribes, Ads24 has made it simple to find the ‘sweet spot’ between consumer interests and their publications. In a series of activations, Ads24 will be unlocking the secret to its sweet, irresistible opportunities represented by the tribes.

Watch this space for more on how Ads24 is helping brands to realise real consumer connection and the broadest possible reach through the 6 Dynamic Tribes. The tribes have spoken!

Remember to follow Ads24 @Ads24_News.

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Ads24 We are part of the Media24 Group. We have 97 titles. From our Dailies to our Sunday papers to our locals, we reach almost every target segment in South Africa, no small achievement in a country as diverse as ours. But the most exciting fact is how we become part of the community that we serve.