Just 10 weeks after awarding its account to the newly formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision.
Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that HelloFCB+’s Human Connections Agency mantra is much more than just industry hype.
“We are delighted with the outputs from HelloFCB+ given the tight deadlines the agency had to meet,” said Capfin Brand Campaign Manager, Louise White. “And, even more importantly, that business results have exceeded all expectations. We look forward to working on our next campaign with the HelloFCB+ team.”
The omni-channel campaign, which includes television commercials; print, press and radio ads; an array of digital and social executions; and digital out-of-home, is aimed at an aspiring and professional audience.
It clearly demonstrates that Capfin, with its easy online and mobile application process, is always there for you, no matter where you find yourself, both in life and location.
“By first creating a detailed map of the complete decision-making journey, we are able to strategically connect the right message with our audience at the right place and time,” said HelloFCB+ Chief Creative Officer, Mike Barnwell.
Executive Business Director, Lesley-Anne van der Nest, added: “In these tough economic times, it’s never been more important to ensure that efficiency and effectiveness work hand in hand, and our approach is really making sure that they do.”
FCB is a network of specialist partners extending to both Cape Town and Durban, including full-service advertising agencies, social marketing, design, digital, experiential marketing, retail, healthcare and PR.
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