The Hardy Boys is proud to announce creative director, Bongi Mhlongo (affectionately known as "Bon") officially joined the agency in January 2019. "The Hardy boys and I have always had a working relationship. The only difference now is that we have finally taken our relationship to a new level... we've moved in together."
With a background rooted in creative agencies, copywriting and entrepreneurship, Bongi has built a solid reputation in the industry as a force to be reckoned with. She leveraged technology and her networking skills to kick-start her own business, Blaqpage Creative Communications in 2013. She was voted Young Direct Marketer of the Year in 2018 at the Assegai Awards and if that’s not enough she is also an internationally published poet with an incredible NGO under belt, PS Parenting Solo.
When asked about how she feels about the evolution of the industry and the changing roles of women in advertising, Bongi expressed, “The women have been getting a seat at the table for a while now, the challenge is whether they are in positions to actually affect the change they would like to see in the industry. I am not just happy with being called a creative director if that does not translate to getting involved and adding my award-winning expertise perspective to the brands I work with. The industry as a whole has some way to go in this regard. I joined The Hardy Boys because I rate them as one of the more progressive agencies. I am geared and looking forward to creating a space where it is normal to have black female creative directors.”About The Hardy Boys:
The Hardy Boys is an incurably curious group of idea generators, strategic thinkers and passionate problem solvers who, since 1994, have been helping brands find their voice.
Some fast facts about The Hardy Boys:
- THB Verve, a division of The Hardy Boys (THB), is a leading and award-winning Public Relations Agency with experience and expertise in Stakeholder Management, Influencer Management and Media Relations.
- THB is an award-winning, Full Service, Integrated Agency, comprising of Creative Groups, Account Managers, Strategic Planners & Digital Specialists.
- First established in 1994, the agency has been solving complex brand problems for 25 years.
Visit our website at: www.hardyboys.co.za
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