Most Read

  • Cape Town rental property market presenting a mixed bag of tricks
    While the recent PayProp State of the Rental Industry Survey found that the key challenges agents currently face are a shrinking viable tenant pool, lower tenant affordability and high arrears, the Cape Town market continues to march to its own drum according to Lorraine-Marie Dellbridge, rental manager for Lew Geffen Sotheby's International Realty in Cape Town's Southern Suburbs, False Bay and Noordhoek.
  • RIP to former Spur chief Pierre Van Tonder
    Pierre Van Tonder, Spur Corporation's former CEO, died in a Cape Town hospital at the age of 62 on Sunday evening, 9 May.
  • Kaya 959 appoints Sibongile Mtyali as its new managing director
    The Kaya 959 board of directors is pleased to announce the appointment of Sibongile Mtyali as the new Kaya 959 managing director effective 1 June 2021. Mtyali replaces former managing director who stepped down from his position in December 2020. Issued by KAYA 959
Show more


More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

Singing the praises of Debonairs Pizza's Beef Almighty

Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called "Praise Singer".
click to enlarge
click to enlarge
click to enlarge
click to enlarge

Created by the FCB Joburg team of Joint Chief Creative Officer Ahmed Tilly, Creative Director Greg Cameron, Copywriters Anthea Weber and Vusi Khoza and Art Director Gina Anderson King, the ad is fresh and engaging, largely thanks to the exuberant character performance of the now-quintessential Pizza Delivery Man.

“As we all know, praise singers are used to announce the arrival of and sing the praises of important people. We were intrigued and excited when the agency suggested we use this practice to highlight the status of Debonairs Pizza’s new, praiseworthy, beef steak pizzas,” said Marketing Executive, Toni Joubert.

“What better way to present a superior product in a fresh way than by using a uniquely South African insight,” added Cameron. “It’s Debonairs Pizzas’ most premium meat topping - praiseworthy as hell. An enthusiastic delivery guy who happens to be able to sing praises brought our idea to life in the most entertaining way."

Debonairs Pizza Beef Almighty ‘Praise Singer’ was directed by Zwelethu Radebe and Ian Difford, from Egg Films and Hungry Films respectively with post-production by Fuel Content. The ad took just one day to shoot, and the 30-second launch version will be followed by a 20-second cut-down. The 30-second commercial currently flighting on SABC, eTV and select DSTV channels.


Client: Famous Brands
Brand: Debonairs Pizza Beef Almighty
Marketing Executive: Toni Joubert
Marketing Manager: Monica Sithole
Creative agency: FCB Joburg
Business Unit Director: Mogani Naidoo
Account Director: Kefilwe Khanda
Account Executive: Kaylyn Naicker
Chief Creative Officer: Ahmed Tilly
Creative Director: Greg Cameron
Copywriter: Anthea Weber
Copywriter: Vusi Khoza
Art Director: Gina Anderson King
Strategic planner: Sandiselwe Gamede and Katherine Anousakis
TV production: Linda Hauser
Media planners: Jedd Cokayne and Sulize Janse Van Vuuren - The Media Shop
Production companies: Egg Films and Hungry Films
Directors: Zwelethu Radebe; Ian Difford
Editor: Tessa Ford and Fuel Content
Post-production: Fuel Content

Nahana Communications Group
Nahana Communications Group is a collective of leading specialist agencies that provide solutions across the marketing ecosystem, engaging with clients early, intelligently and collaboratively, to tackle the business problem, not just the creative task.

Read more: Debonairs Pizza, FCB



Let's do Biz