Marketing & Media trends

More Articles

Subscribe to industry newsletters

New Colgate product sure to be a ‘watershed’

Specialists in organising events, launches, conferences, road shows and exhibitions, Lynne Mackenzie and Partners (LM&P) recently put together a lavish function to launch a new Colgate product internally to sales and marketing staff.
New Colgate product sure to be a ‘watershed’
click to enlarge
Staff members were invited by means of a fashion-TV themed email teaser campaign that held out on the venue till the very last moment. Hosted at the Valley Lodge in Magaliesberg, the product launch treated staff and guests to a red-carpet affair complete with paparazzi photographers, ice sculptures, and entertainment provided by the band Watershed.

LM&P (a division of Mortimer Harvey) coordinated all aspects of the event from the décor, staffing and staging, to all the technical requirements and entertainment.

Mortimer Harvey
Mortimer Harvey has been building brands, solving problems and making magic happen for the past 28 years. We're a 100% fiercely independent, digitally-integrated, results-driven, multi-channel advertising agency in the heart of Johannesburg focused on creating work that really works.
Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!

Let's do Biz