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The ABF Crazy Golf Day 2014 goes loco

The annual ABF Crazy Golf Day has been marked as another extremely successful fundraising event for the ABF.
Says Johnny Hammond, greenkeeper at Kyalami Golf Club: "This is the 23rd year that the Advertising Benevolent Fund has held this golf day at our club. It is so nice to see familiar as well as new faces supporting this NPO."

"An integral part of the day is the design and sponsorship of our passports," says Sharlene Vallance. "Each year we change the theme of the golf day and this year's event was Elvis-themed. "We are very grateful to Compleo who do this for us every year.

"It was touch and go with the rain we had been having, but in retrospect the weather provided the golfers and hole sponsors with some welcome relief from the summer sun," she says. "Our sponsors braved the chilly conditions and a big thank you goes to Hit the Ground Running, SA Men, The Flighting Boyz, Pure Green Vodka, Face First Media, Witcolour, Vicinty Media, Expanda Sign and Rent A Student.

"We are grateful to Kyle Jones who helped by securing three hole sponsors. A special mention must go to Witcolour as well as Hit the Ground Running, runners-up in the competition for Best Hole Sponsor. They were narrowly pipped by Vicinity Media who received two bottles of rum for their efforts."

Thanks to the companies who played in the golf day: SA Men, SA Taxi, Ogilvy & Mather South Africa, Guerrilla IMC, Vicinity Media, Adsend, Onecom, Hit the Ground Running, Insight Outdoor, Ster-Kinekor, DDB South Africa, Ireland Davenport, Witcolour, Face First Media, Mortimer Harvey, DStv Media Sales, Sublime Digital, NAB, Primall, e.tv, Admad Media, Space Station, Red Cherry, OFM, Waterkloof Sports Academy, Yfm and Brand Engineers.

Other sponsors included: Onecom who sponsored the first prize, Guerrilla IMC, OFM, Red Cherry and Reactor Watches.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the advertising, media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.



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