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The ABF hosts the President's Cup golf day

The Advertising Benevolent Fund (ABF) is hosting its annual formal President's Cup golf day on the 20th May at Wanderer's Golf Club. Brendan Seery, the Executive Editor of The Star and Media and Marketing Editor for Independent Newspapers, has agreed to be the emcee for the event.
The ABF hosts the President's Cup golf day"This is the more formal of the two golf days that the ABF hosts each year and sees many advertising agencies and media owners participating," says the ABF's Sharlene Vallance.

"We have kept the price for the fourballs the same as last year - R2,800 will cover green fees and dinner. We have already had a great response to the event and fourball bookings are streaming in, but we still have a few available. This year we are also selling hole sponsorships for R1,000 each."

FaceFirst Media has graciously agreed to be the shirt sponsor for this event and NAB (Newspaper Advertising Bureau) is sponsoring Halfway House.

"On behalf of the ABF I express our thanks to FaceFirst Media and we encourage teams to wear their shirts on the day," says Sharlene. "Our thanks also go to NAB for their sponsorship and to Brendan Seery for giving his time to emcee our event, we look forward to having him at this year's President Cup."

To book for the President's Cup please contact az.oc.ten@enelrahs.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions the AAA.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.
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