Since the start of the pandemic in South Africa, many have been feeling isolated and stressed about the uncertainty of the times we live in. Kirsty Niehaus, the internal brand experience manager for Nando's South Africa, noticed that their employees were feeling the same way.ByEmily Stander
In a cautionary Sens announcement released on Tuesday, 18 May, South African wine, cider and spirits maker Distell said that Heineken N.V., the world's second-largest brewer, has approached the company regarding the potential acquisition of the majority of Distell's business.
"Traditionally the ABF's main income stream has been through annual corporate donations," says Sharlene Vallance, Fundraiser for the ABF. "Over the last year or so however it has been a really trying time and we have had to make do with no real administrative support for the ABF.
"More recently though we have been in contact with many companies in the industry asking for assistance and the response has been very encouraging."
Most notably companies Troika Imagineering Works, Mortimer Harvey (Pty) Ltd, DStv Media Sales, Red Cherry Media Holdings, Underline Advertising, YFM, HG80, Ogilvy Africa, Capricorn FM, Nu-venture Media, Stick, Joe Public, M&C Saatchi Abel and Mindshare have all pledged their support by paying their annual contributions.
"Corporate donations are the fallback that the ABF survives on," says Vallance. "We are grateful for the generosity displayed by the industry so far but will continue to knock on doors this year to ask more companies in the industry to support their own."
The ABF will be presenting certificates to companies that have provided donations at its AGM to be held on the 7th April at Draft FCB.
For more information on the ABF or the AGM, please contact Sharlene on 083 452 6191 or az.oc.ten@enelrahs.
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.
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