From a total of 46 judges last year, the 2022 instalment of SA’s most anticipated annual Integrated and Direct Marketing awards (IDM) will feature 56 judges that include three top international judges.
The Direct Marketing Association of SA (DMASA) says the three top international IDM personalities heading the judging line-up are Ann-Sophie Sell, jury president and head of creative at Publicis Groupe Germany; Mattias Anderson, co-founder and partner at Miltton Insights (Agency of the Year 2021, 2022 and Best Employer 2022 as well as Top 30 in CRM in the World) and chairman of the jury; and Ryan McManus of VMLY&R, WPP, and Ford’s chief creative officer, North America.
“The Assegais are South Africa’s premier integrated marketing award and we’re thrilled to be able to call on the world’s best advertising and marketing talent to complete our already top-rated local judging line-up. We thank Ann-Sophie, Mattias, and Ryan for their interest in our awards,” says David Dickens, DMASA CEO.
| Anthony | Chetty | AJ Solutions |
| Ann-Sophie | Sell | Publicis Groupe |
| Alex | Debisi | 360 Fusion |
| Alex | Goldberg | Ogilvy Cape Town |
| Aleksandra | Surogena | Special Effects Media |
| Ana | Rocha | VMLY&R |
| Archie | Malinga | Ogilvy Johannesburg |
| Ashley | Truscott | BDO |
| Bernice | Smith | Point of Rental |
| Candice | Goodman | Mobitainment |
| Cesar | Vacchiano | Scopen |
| Chandrika | Bhima | Consultant |
| Charlie | Stewart | Rogerwilco |
| Charlene | Oliver | Ogilvy Johannesburg |
| Cindy | Van der Vorst | Avatar Agency |
| Ciaran | Mckivergan | 8909 Agency |
| Craig | Miles | HelloSquare |
| Dani | Morley | Standard Bank Shyft |
| Danielle | Oliver | Special Effects Media |
| Darrel | Els | Lesoba Difference |
| Deborah | Bailey | Hotwire Marketing |
| Dominque | Baxewanos | Wunderman Thompson |
| Hanneke | Bentz | Consultant |
| Haydn | Townsend | Accenture |
| Jacqui | Swart | Discovery |
| Jacques | Du Bruyn | Flume Digital |
| Jared | Patel | Sea Harvest |
| Johanna | McDowell | Agency Selection |
| Jonty | Rens | Et Al Group |
| Jordan | Wallace | Gorilla |
| Kerry | Mclaren | The Catalyst Africa |
| Lauren | Allden | DDB South Africa |
| Laura | Botha | Clientele |
| Lee-Ann | Morgan | LV Morgan Consulting Int |
| Lesego | Kotane | King James |
| Luke | Goller | Arc Interactive |
| Loyiso | Twala | McCann Joburg |
| Michelle | McEwan | Gorilla Creative Media |
| Mikaila | Thurgood | Lesoba Difference |
| Mark | Stecker | Firewater |
| Matt | Nkala | The Catalyst Africa |
| Mattias | Andersson | Miltton Group |
| Matthew | Cooper | Sauce Advertising |
| Natalie | Laurencik | Consilium Legal |
| Pabi | Rampa | Vodacom |
| Ryan | McManus | VMLY&R New York |
| Sandy | Naransammy | ABSA |
| Sudasha | Vandiar | Digital Optimization |
| Suzanne | Badenhorst | iLead Agency |
| Struan | Campbell | Levergy |
| Taryn | Gill | The Perfect Hair |
| Thabang | Radebe | Thabang R Photography |
| Thibedi | Meso | Think Creative Africa |
| Twanett | Williams | Services Seta |
| Victoria | Grant | DragonFly Agency |
| Zahira | Kharsany | Gorilla Creative Media |
