The advertising industry is one such segment that has found itself at the centre of all the changes and has had to continuously show how it can continue to add value in the marketplace.
Khangelani Dziba, divisional head of PR & Influencers Partnerships at Rapt Creative, shares more about their observations of the industry and how as an agency they see the world of advertising meeting with the current demands of today's consumer and the future prospects face the industry.