Overall Gold winner
| Campaign name | Consultancy | Client |
|---|---|---|
| Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa |
| Category | Campaign | PR Consultancy | Client | Sponsor |
|---|---|---|---|---|
| Community Relations | Deskbags | PR Worx | Deskbags | Mango |
| Corporate Responsibility | Faces of Hope KFC | Ogilvy Public Relations Johannesburg | KFC South Africa | Zoom Photography |
| Launch of a New Service, Product or Category | Launch of Burger King in South Africa | Atmosphere Communications | Burger King South Africa | Facebox |
| NGO Campaign | Purple for Preemies | Ogilvy & Mather Cape Town | Newborns Groote Schuur Trust | |
| Sponsorship | Mango Ballet | RedStar Communications | Mango | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | Robben Island Balloon Run | Positive Dialogue Communications | Launchpad for Charity Foundation | DM Events |
| Crisis Management | You change our ad | Hill & Knowlton Strategies SA | Brightrock (Pty) Ltd | Innovative glass |
| Media Relations | Stellenbosch 2013 | Ogilvy & Mather Cape Town | Stellenbosch University | Bizcommunity |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Douwe Egberts Yawn Machine | Joe Public & Retroviral | Douwe Egberts | Apex Media |
| Public Relations on a Shoestring | Direct Axis Petrol Price Infographic | 2Stroke | Direct Axis | The Carousel Casino and Entertainment World |
| Best Up-and-coming Public Relations Professional | Shannon Roscher | PR Worx | ||
| Best Public Relations Professional | Chantal Riley | PR Worx | Afroflame | |
| Lifetime Achievement Awards | Madelain Roscher | PR Worx | University of the Free State | |
| Best Small Public Relations Consultancy | Positive Dialogue Communications | Paper Packaging Place | ||
| Best Mid-sized Public Relations consultancy | Atmosphere Communications | Anglo American | ||
| Best Large Public Relations Consultancy | FleishmanHillard SA | DDI Africa | ||
| Campaign of the Year | Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa | Anglo American |
| Name of Category | Campaign name | Consultancy / company | Client | Sponsor |
|---|---|---|---|---|
| Business-to-Business | Igniting South Africa's Entrepreneurial Spark | Epic Communications | Sanlam/Business Partners Entrepreneur | Burlington Data Print |
| Consumer Public Relations for an Existing Product, Service or Category | Chappies Did you Know | Plato Communications cc | Mondelez South Africa | The Maslow Hotel |
| Corporate Responsibility | Clorets | Plato Communications cc | Mondelez South Africa | Zoom Photography |
| Launch of a New Service, Product or Category | Webfluential goes Viral | Tribeca Public Relations | Webfluential | Facebox |
| NGO Campaign | Congenital Heart Defect (CHD) Awareness | FleishmanHillard SA | The Hudson Initiative | |
| Public Sector | War on Waste | Ogilvy Public Relations Johannesburg | Pikitup Johannesburg | |
| Technology | Launch of Virgin Mobile's Braamfontein Flagship Store | Atmosphere Communications | Virgin Mobile | Upstage |
| Sponsorship | Captain Morgan Sponsorship of the 2013 OppiKoppi Festival | Eclipse Public Relations | Brandhouse | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | DM Events |
| Corporate Communication | Growing the GIBB brand | Ogilvy Public Relations Johannesburg | GIBB Engineering | PEAR |
| Crisis Management | Zoo Mamba | RedStar Communications | National Zoological Gardens, Pretoria | Innovative glass |
| Internal Communication | Communication Excellence delivers Agri-Incubation Production Increase | Development Communication Solutions | Timbali Technology Incubator | Blue Apple |
| Media Relations | Nokia Man of Steel | FleishmanHillard SA | Nokia | Bizcommunity |
| Publications | Models & Pageantry South Africa | PR Worx | Models & Pageantry South Africa | Sappi |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | Apex Media |
| Public Relations on a Shoestring | Nik Wallenda - Skywire live with Nik Wallenda | FleishmanHillard SA | Discovery Networks | the Carousel Casino and Entertainment World |
| Campaign of the Year | Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa | Anglo American |
| Campaign of the Year | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | Anglo American |
| Campaign of the Year | Faces of Hope KFC | Ogilvy Public Relations Johannesburg | KFC South Africa | Anglo American |
| Campaign of the Year | Sporting Best SA#Be The Stud | Greater Than in collaboration with Made | SportingbetSA | Anglo American |
| Category | Campaign | PR Consultancy | Client | Sponsor |
|---|---|---|---|---|
| Community Relations | Dettol Global Handwashing Day | FleishmanHillard SA | Reckitt Benckiser | Mango |
| Consumer Public Relations for an Existing Product, Service or Category | Chappies Edible Art | Ogilvy and Mather Cape Town | Mondelez | The Maslow Hotel |
| Launch of a New Service, Product or Category | Stimorol Sensations | Plato Communications cc | Mondelez South Africa | Facebox |
| Technology | EMC Public Relations | Redline | EMC Southern Africa | Upstage |
| Sponsorship | Sanlam | Atmosphere Communications | Sanlam Foodwinedesign Fair | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | United Against Malaria | RedStar Communications | United Against Malaria | DM Events |
| Corporate Communication | Mango | RedStar Communications | Mango | PEAR |
| Internal Communication | Chappies Internal Drive | Plato Communications | Mondelez South Africa | Blue Apple |
| Media Relations | Rocking the Daisies Music and Lifestyle Festival 2013 | Voice Factory Communications | Rocking the Daisies | Bizcommunity |
| Publications | UFS Undergraduate recruitment "Learners become leaders at Kovsies. Know it. Become one of us." | Brandwealth | University of the Free State (UFS) | Sappi |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Man of Steel | FleishmanHillard SA | Nokia | Apex Media |
| Public Relations on a Shoestring | Mango Ballet | RedStar Communications | Mango | The Carousel Casino and Entertainment World |
| Category | Campaign | PR Consultancy | Client |
|---|---|---|---|
| Consumer public relations for an existing product, service or category | Douwe Egberts Yawn Machine | Joe Public and Retroviral | Douwe Egberts |
| Launch of a new service, product or category | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum |
| Internal communication | Move in, Move on, Move forward | Wilding McArdle Wilson | Standard Bank |
| Social Media for public relations (best use of social to lead a programme) | Burger King South Africa Launch | Atmosphere Communications | Burger King South Africa |
| Social Media for public relations (best use of social to lead a programme) | Setting the Mining Lekgotla agenda through citizen journalism | Ogilvy Public Relations Johannesburg | Anglo American |
| Public relations on a shoestring | Launch of the SPI National Portrait Award | Atmosphere Communications | Sanlam Private Investments |
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