South Africa walks away with a 2015 Cannes Lions Promo & Activation win!

22 Jun 2015

Joe Public took home a Bronze Promo & Activation Lion for its 'Vote SA' Cinemark experience app...

This was the only South African agency to feature on awards night with 117 awards handed out for the 'Promo & Activation' category in total, from a total of 3,196 entries in Promo & Activation this year, compared to 2014's 3 South African awards out of 94 presented.

Joe Public's Cinemark 'Make your mark' App

The Grand Prix was claimed by Grey London for Volvo UK, "Lifepaint" which, said Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity. "It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It's a simple, easy to apply solution that will genuinely save lives."

Promo & Activation Lions Winners

Title	Advertiser	Product	Entrant / Agency	Prize
LIFEPAINT	VOLVO UK	LIFEPAINT	GREY LONDON	Grand Prix
CHASING HORIZONS	CITIZEN	ECO-DRIVE SATELLITE WAVE F100	WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO	Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington	Gold Lion
SECURITY MOMS	SPORT CLUBE DO RECIFE	SOCCER TEAM	OGILVY BRASIL São Paulo	Gold Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	ANTI-GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	Gold Lion
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	Gold Lion
SHADOW WIFI	LIGA CONTRA EL CANCER	HEALTH AWARENESS ORGANISATION	HAPPINESS BRUSSELS	Gold Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	NGO	DDB SPAIN Madrid	Gold Lion
SAFETY TRUCK	SAMSUNG	CORPORATE	LEO BURNETT ARGENTINA Buenos Aires	Gold Lion
MAKEUP GENIUS	L'ORÉAL PARIS	MAKEUP PRODUCTS / VIRTUAL MIRROR	McCANN PARIS	Gold Lion
UNSKIPPABLE	GEICO	INSURANCE	THE MARTIN AGENCY Richmond	Gold Lion
SOS SMS	MEXICAN RED CROSS	ONLINE EMERGENCY SERVICE	GREY MÈXICO Mexico City	Gold Lion
HOUSE OF MAMBA	NIKE	NIKE BASKETBALL CHINA	AKQA London / AKQA Shanghai	Gold Lion
MISERABLE IN PUERTO RICO	COMMONWEALTH OF PUERTO RICO	PUERTO RICO TOURISM COMPANY	J. WALTER THOMPSON PUERTO RICO San Juan	Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington	Gold Lion
NIVEA DOLL	BDF NIVEA BRASIL	KIDS SUNBLOCK	FCB BRASIL São Paulo	Gold Lion
#LIKEAGIRL	PROCTER & GAMBLE	ALWAYS	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London	Gold Lion
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	Gold Lion
4G4GOOD	STARHUB	4G	DDB GROUP SINGAPORE	Gold Lion
SECURITY MOMS	SPORT CLUBE DO RECIFE	SOCCER TEAM	OGILVY BRASIL São Paulo	Gold Lion
PROUD WHOPPER	BURGER KING	WHOPPER	DAVID Miami	Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington	Gold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	EXIT-DEUTSCHLAND	GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg	Gold Lion
GROCERIES NOT GUNS	MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA	PUBLIC AWARENESS - GUN CONTROL	GREY CANADA Toronto	Gold Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	ANTI-GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	Gold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	EXIT-DEUTSCHLAND	GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg	Silver Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	NGO	DDB SPAIN Madrid	Silver Lion
MORE THAN A SIGN	DISLIFE	DISABILITY RIGHTS AWARENESS	Y&R Moscow	Silver Lion
NIVEA DOLL	BDF NIVEA BRASIL	KIDS SUNBLOCK	FCB BRASIL São Paulo	Silver Lion
PROUD WHOPPER	BURGER KING	WHOPPER	DAVID Miami	Silver Lion
LIFEPAINT	VOLVO UK	LIFEPAINT	GREY LONDON	Silver Lion
BLIND TRIP	MINISTRY OF TRANSPORTATION AND TOURISM	PROMOTIONAL TOURISM CAMPAIGN	MARURI GREY Guayaquil	Silver Lion
PROUD WHOPPER	BURGER KING	WHOPPER	DAVID Miami	Silver Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	ANTI-GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	Silver Lion
HANDLE ON HYGIENE	UNILEVER	LIFEBOUY	GEOMETRY GLOBAL Dubai	Silver Lion
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	Silver Lion
THE FRESHEST ORANGE JUICE BRAND	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	Silver Lion
VODAFONE "BETWEEN US"	VODAFONE	VODAFONE RED LIGHT APPLICATION	Y&R TEAM RED ISTANBUL	Silver Lion
K9FM	MARS	PEDIGREE	COLENSO BBDO Auckland	Silver Lion
THE RGB NEWS	ANTENA 1 - OBSERVATOR	BLOOD DONATION	GEOMETRY GLOBAL Bucharest	Silver Lion
PRINT FOR HELP	HEWLETT-PACKARD BRASIL	HP PRINTERS	FCB BRASIL São Paulo	Silver Lion
INTERCEPTION	VOLVO	AUTOMOBILES	GREY NEW YORK	Silver Lion
DELTA INNOVATION CLASS	DELTA AIR LINES	DELTA AIR LINES	WIEDEN+KENNEDY New York	Silver Lion
CORRIDOR TARGETING	GERMANWINGS	GERMANWINGS	GREY GERMANY Düsseldorf	Silver Lion
SAFETY TRUCK	SAMSUNG	CORPORATE	LEO BURNETT ARGENTINA Buenos Aires	Silver Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNE	SPECIAL OLYMPICS BELGIUM	SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014	LDV UNITED Antwerp	Silver Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT	UNDER ARMOUR	WOMEN'S APPAREL	DROGA5 New York / CATALYST PUBLIC RELATIONS New York	Silver Lion
MELANOMA LIKES ME	MELANOMA PATIENTS AUSTRALIA	MELANOMA PREVENTION	GPY&R Brisbane	Silver Lion
INTERCEPTION	VOLVO	AUTOMOBILES	GREY NEW YORK	Silver Lion
SWEAT IT TO GET IT	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	Silver Lion
MAKEUP GENIUS	L'ORÉAL PARIS	MAKEUP PRODUCTS / VIRTUAL MIRROR	McCANN PARIS	Silver Lion
THE VOLVO HIJACKING CAR SERVICE	VOLVO NORTH MIAMI	VOLVO	WE BELIEVERS New York	Silver Lion
REDUCE SPEED DIAL	VOLKSWAGEN	VOLKSWAGEN	COLENSO BBDO Auckland	Silver Lion
CHASING HORIZONS	CITIZEN	ECO-DRIVE SATELLITE WAVE F100	WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO	Silver Lion
CANON GIG APP	CANON	CANON DSLR	UNCLE GREY Copenhagen	Silver Lion
UNSKIPPABLE	GEICO	INSURANCE	THE MARTIN AGENCY Richmond	Silver Lion
#BOSTONBLIZZARDCHALLENGE WARMS UP	COMMONWEALTH OF PR	PRTC	J. WALTER THOMPSON PUERTO RICO San Juan	Silver Lion
MASP LOSERS FREE PASS	MASP MUSEUM	INSTITUCIONAL	DDB BRASIL São Paulo	Silver Lion
RABBIT RACE	MEDIA MARKT	MEDIA MARKT	OGILVY GERMANY Frankfurt	Silver Lion
MUMS AND MAIDS	TRANSIENT WORKERS COUNT TOO (TWC2)	TWC2	OGILVY & MATHER SINGAPORE	Silver Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	NGO	DDB SPAIN Madrid	Silver Lion
SAFETY TRUCK	SAMSUNG	CORPORATE	LEO BURNETT ARGENTINA Buenos Aires	Silver Lion
CARTOON HELPLINE	GRAACC	CORPORATE	OGILVY BRASIL São Paulo	Silver Lion
NIVEA DOLL	BDF NIVEA BRASIL	KIDS SUNBLOCK	FCB BRASIL São Paulo	Bronze Lion
SAMSUNG SLIDELINER	SAMSUNG AUSTRALIA	SAMSUNG CURVED TV RANGE	TRAFFIK Sydney	Bronze Lion
FUTURE TICKET	JAPAN SPORT COUNCIL	NATIONAL STADIUM	DENTSU INC. Tokyo / RHIZOMATIKS Tokyo	Bronze Lion
CHARITY ARCADE	SWEDAVIA SWEDISH AIRPORTS	RED CROSS	ÅKESTAM HOLST Stockholm	Bronze Lion
SAMSUNG SLIDELINER	SAMSUNG AUSTRALIA	SAMSUNG CURVED TV RANGE	TRAFFIK Sydney	Bronze Lion
SOUNDS OF THE CITY	THALYS TRAIN NETWORK	HIGH-SPEED RAIL TRAVEL	ROSAPARK Paris	Bronze Lion
SWEAT IT TO GET IT	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	Bronze Lion
HEARING HANDS	SAMSUNG ELECTRONICS TURKEY	DUYANELLER	LEO BURNETT ISTANBUL	Bronze Lion
THE LUCKY IRON FISH PROJECT	LUCKY IRON FISH	FORTIFIED NUTRITION PRODUCT	GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai	Bronze Lion
EXPERIENCE APP	CINEMARK	VOTE SA	JOE PUBLIC UNITED Johannesburg	Bronze Lion
MARCIA GETS HUNGRY	MARS CHOCOLATE NORTH AMERICA	SNICKERS	BBDO NEW YORK	Bronze Lion
SELL THE JOBLESS	ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM	MASTERCLASS COPYWRITING	HAPPINESS BRUSSELS	Bronze Lion
OK GO: I WON'T LET YOU DOWN	OK GO	HUNGRY GHOST (OK GO ALBUM)	MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo	Bronze Lion
ANIMAL COPYRIGHTS	WWF/LATINSTOCK	ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF)	CHEIL SPAIN Madrid	Bronze Lion
70 GUARDIANS OF WINTER	ŠKODA SPAIN	ŠKODA SCOUT 4X4	PROXIMITY BARCELONA Barcelona	Bronze Lion
DACIA SPONSOR DAY - THE SPLIT	RENAULT ITALIA	DACIA	PUBLICIS ITALY Milan	Bronze Lion
BEER TOOTH IMPLANT	CCU	CERVEZA SALTA	OGILVY & MATHER ARGENTINA Buenos Aires	Bronze Lion
AID TO CART	EXITO GROUP / FOOD BANK	EXITO FOUNDATION	SANCHO BBDO Bogotá	Bronze Lion
IBM BITCOIN RAIN	IBM BRASIL	IBM BLUEMIX / CLOUD COMPUTING	OGILVY BRASIL São Paulo	Bronze Lion
MATSUKO-ROID	NATURAL EIGHT	MATSUKO DELUXE	DENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo	Bronze Lion
CONTENT EXTINCT	WWF	WWF	GEOMETRY GLOBAL Copenhagen	Bronze Lion
#LIKEAGIRL	PROCTER & GAMBLE	ALWAYS	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London	Bronze Lion
LOVIN' THE SUPER BOWL	McDONALD´S	McDONALD´S	DDB CHICAGO	Bronze Lion
SUNDAY GRANNIES	VODAFONE ROMANIA	TELECOMMUNICATIONS	McCANN ERICKSON ROMANIA Bucharest	Bronze Lion
#SEATBELTB00BING	THE AUTOMOBILE CLUB OF ROMANIA	THE AUTOMOBILE CLUB OF ROMANIA	PUBLICIS ROMANIA Bucharest	Bronze Lion
FOO FIGHTERS RVA	THE BRANCHING	THE BRANCHING	THE BRANCHING Richmond	Bronze Lion
#MACITBETTER	McDONALD´S	BIG MAC	DDB Sydney	Bronze Lion
SOCIAL TRAILERS	NETFLIX	NETFLIX	CIRCUS Mexico City	Bronze Lion
ANGRY TWEETS	BURGER KING	FAST FOOD	BUZZMAN Paris	Bronze Lion
ECOSPONGE	BIMBO GROUP	FARGO WHITE BREAD	FCB BUENOS AIRES	Bronze Lion
WORKOUT BILLBOARDS	COCA-COLA	POWERADE	OGILVY GERMANY Frankfurt	Bronze Lion
MOVIE KISS	UNILEVER	CORNETTO	LOLA LOWE & PARTNERS Madrid	Bronze Lion
THE CONTAGIOUS BILLBOARD	CIA CACIQUE DE CAFÉ SOLÚVEL	CAFÉ PELÉ	LEW'LARA\TBWA São Paulo	Bronze Lion
#MYFAMILYCAN	SPC ARDMONA	SPC CANNED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	Bronze Lion
K9FM	MARS	PEDIGREE	COLENSO BBDO Auckland	Bronze Lion
HANDLE ON HYGIENE	UNILEVER	LIFEBOUY	GEOMETRY GLOBAL Dubai	Bronze Lion
REVERSE APRIL FOOLS'	BMW	APRIL FOOLS' STUNT	DDB GROUP NEW ZEALAND Auckland	Bronze Lion
THE WEATHER CHALLENGE	TOYOTA MOTOR EUROPE	AYGO	DEL CAMPO SAATCHI & SAATCHI MADRID Madrid	Bronze Lion
ONLY GAYTM IN THE VILLAGE	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	Bronze Lion
VODAFONE "BETWEEN US"	VODAFONE	VODAFONE RED LIGHT APPLICATION	Y&R TEAM RED ISTANBUL	Bronze Lion
SUNDAY GRANNIES	VODAFONE ROMANIA	TELECOMMUNICATIONS	McCANN ERICKSON ROMANIA Bucharest	Bronze Lion
CORRIDOR TARGETING	GERMANWINGS	GERMANWINGS	GREY GERMANY Düsseldorf	Bronze Lion
SOUNDS OF THE CITY	THALYS TRAIN NETWORK	HIGH-SPEED RAIL TRAVEL	ROSAPARK Paris	Bronze Lion
DELTA INNOVATION CLASS	DELTA AIR LINES	DELTA AIR LINES	WIEDEN+KENNEDY New York	Bronze Lion
THE FRESHEST ORANGE JUICE BRAND	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	Bronze Lion
CINEMA DELIVERY	CIRKO FILM	FOR SOME INEXPLICABLE REASON	Y&R BUDAPEST	Bronze Lion
SKIP AD FESTIVAL	SONY ENTERTAINMENT TELEVISION	THE VOICE TV SHOW	PUBLICIS BRASIL São Paulo	Bronze Lion
SAMSUNG SMART PLAY-BOARD	SAMSUNG ELECTRONICS ITALY	THE FIRST SMART-DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD.	LEO BURNETT ITALY Milan	Bronze Lion
PRINT FOR HELP	HEWLETT-PACKARD BRASIL	HP PRINTERS	FCB BRASIL São Paulo	Bronze Lion
805 MILLION NAMES	UNITED NATIONS WORLD FOOD PROGRAMME	FIGHTING HUNGER WORLDWIDE	FORSMAN & BODENFORS Gothenburg	Bronze Lion
MELANOMA LIKES ME	MELANOMA PATIENTS AUSTRALIA	MELANOMA PREVENTION	GPY&R Brisbane	Bronze Lion
THE SPECIAL PROPOSAL	COORDOWN	WORLD DOWN SYNDROME DAY	SAATCHI & SAATCHI Milan	Bronze Lion
THIS CALLS FOR A COCKTAIL	SCHWEPPES AUSTRALIA	SCHWEPPES MIXERS	GPY&R Melbourne	Bronze Lion
SOCIAL SAVVY BURGLAR	ALLSTATE INSURANCE COMPANY	HOME INSURANCE	LEO BURNETT CHICAGO	Bronze Lion