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GLOBAL

Event buyer tips on the benefits of booking an arena venue

To many, arenas are the place to go to see your favourite band or sporting team play. However, increasingly arenas are becoming the 'hidden gem' of the business events world...

19 hours ago

SOUTH AFRICA

Barbie at 60: instrument of female oppression or positive influence?

Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide...

By Gemma Witcomb 11 Mar 2019

SOUTH AFRICA

How alcohol companies are using International Women's Day to sell more drinks to women

Many alcohol companies see International Women's Day as an ideal opportunity to market their products...

By Carol Emslie 8 Mar 2019

SOUTH AFRICA

Consumerism in crisis as millennials stay away from shops

Christmas may seem like a distant memory, but retailers won't forget it in a hurry: it was the worst on the UK high street since 2008...

By Brendan Canavan 25 Jan 2019

SOUTH AFRICA

Fast-food chains use cute animal toys to market meat to children - new vegan ranges pose a dilemma

Being vegan appears to be all the rage in Britain. The news that McDonald's has launched a new plant-based "Happy Meal" for children based on a vegan "wrap" would seem to bear this idea out...

By Kate Stewart and Matthew Cole 24 Jan 2019

GLOBAL

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

SOUTH AFRICA

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

SOUTH AFRICA

Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

SOUTH AFRICA

From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

SOUTH AFRICA

Diageo sells 19 non-core brands, including Seagram's and Goldschläger

Alcoholic beverages giant Diageo is selling 19 of its non-priority brands, positioned in the lower-end segment of the US drinks market, to US firm Sazerac for $550m...

13 Nov 2018

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