The Marketing Consultancy community of Ghana

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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MTN-TransferTo partnership well underway

Mon, 14 Nov 2011 12:15:00 +0200

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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Scangroup and Ogilvy announce a joint venture in Ghana

Fri, 30 Sep 2011 09:07:00 +0200

Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.
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AMI, Google starts project to keep African media alive

Wed, 21 Sep 2011 12:00:00 +0200

Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
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Brand Africa Forum to present first Brand Africa 100 awards

Thu, 15 Sep 2011 14:25:00 +0200

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
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Airtel Ghana awarded Telecoms Company of the Year 2010

Tue, 30 Aug 2011 09:53:00 +0200

At the recent Chartered Institute of Marketing Ghana (CIMG) Awards, held in Accra, Airtel Ghana was awarded the "Telecoms Company of the Year 2010" for its effort at transforming the telecommunications industry in Ghana.
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Bizcommunity.com relaunches: what's new for you

Mon, 23 May 2011 14:51:00 +0200

After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features - an expanded set of self-promotional tools - such as personal profiles appearing on the various portal front pages and in the newsletters and the ability to find, follow, subscribe and share with your favourite industry personalities and opinion leaders.
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Loerie Awards adds PR category for 2011

Wed, 20 Apr 2011 13:11:00 +0200

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
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