The Marketing & Media community of Ghana

Africa's entrepreneurial explosion: a space ripe for the taking

Fri, 24 May 2013 11:32:00 +0200

"Africa's current environment is ripe for gaming to take off," says Michael Szymanski, the director of Business Development for the Meltwater Entrepreneurial School of Technology (MEST), an incubator that manages the MEST seed fund in Accra.
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Experiential Marketing - the contagious idea

Wed, 22 May 2013 09:34:00 +0200

Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home.
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Youth employment action plan ends in Accra

Tue, 14 May 2013 20:51:00 +0200

ECOWAS (Economic Community Of West African States) Member States have been urged to establish a mechanism for monitoring and evaluating the efficacy of their National Youth Employment Plans in responding to the youth employment challenges facing the region.
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Initiative to create digital jobs in Africa

Tue, 14 May 2013 11:02:00 +0200

Dr. Judith Rodin, president of The Rockefeller Foundation, on Monday, 13 May 2013, launched a new foundation initiative that will focus on Africa's youth and employment, Digital Jobs Africa.
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Minister wants entrepreneurship studied in higher learning institutions

Fri, 10 May 2013 11:21:00 +0200

Ghana's minister of Employment and Labour Relations, Nii Armah Ashietey, has called for the introduction of entrepreneurship as a course in institutions of higher learning in ECOWAS Member States.
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Siendon expands phone distribution network across Ghana

Thu, 09 May 2013 11:49:00 +0200

British phone manufacturer, Siendon, is expanding its distribution network throughout Ghana. The company is engaging wholesalers and sub-dealers across both continents to distribute its leading range of quality smartphones, feature phones and tablets.
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Ozwald Boateng guest edits New African

Wed, 08 May 2013 15:45:00 +0200

The pan-African current affairs magazine, New African, has just published its May edition and is guest edited by Ghanaian designer, Ozwald Boateng, a World Economic Forum Young Global Leader and founder of the Made in Africa foundation.
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Airtel creates borderless network

Mon, 06 May 2013 10:10:00 +0200

Bharti Airtel, the global telecommunications services provider with operations in countries across Asia and Africa has introduced the ONE AIRTEL service which will further ease the burden of roaming costs whilst travelling.
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Ghana to get Vida e Caffé stores

Tue, 30 Apr 2013 15:41:00 +0200

What the Cape Town Vida e Caffé franchise calls its "big push this year" will see the operation exporting its concept coffee shops to Ghana.
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Intl literature conference to be held in Ghana

Mon, 22 Apr 2013 09:41:00 +0200

Yari Yari Ntoaso: Continuing the Dialogue - An International Conference on Literature by Women of African Ancestry, is set to be held in Accra, Ghana, from 16-19 May 2013.
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