The Branding community of Egypt

Most Valuable African Nation Brand 2012 announced

Mon, 28 May 2012 11:29:00 +0200

Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya.
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Can you hear your brand?

Mon, 16 Apr 2012 12:08:00 +0200

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
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Marketing lessons from the Arab Spring

Fri, 13 Apr 2012 09:39:00 +0200

2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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Best of South Africa 2011 - bringing SA's best brands together

Fri, 06 Aug 2010 06:43:00 +0200

The Best of series publishing concept is a home-grown South African success story which now covers the globe, with these B2B coffee table books currently being published in over 45 countries from Australia to Chile, Kenya to Britain, Belgium to Egypt ... and beyond.
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UBA aims to be Africa's sixth largest bank in 2010

Wed, 05 Dec 2007 09:00:00 +0200

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
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African nations agree to $1 billion Indian satellite project

Fri, 30 Nov 2007 12:04:00 +0200

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
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Music video project for Africa

Thu, 22 Nov 2007 14:43:00 +0200

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
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