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Macy's taps into the Millennial generation

Thu, 15 Nov 2012 06:43:00 +0200

In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
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Intelsat wins new contracts

Thu, 14 Apr 2011 10:56:00 +0200

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods.
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Kraft Foods 'double in five' plan looks to Africa

Tue, 29 Mar 2011 08:42:00 +0200

Kraft Foods SA on Monday, 28 March 2011, said it had invested R160 million in a pilot skills programme in its sub-Saharan African operations as it positioned itself to double its revenue in five years in an increasingly competitive fast-moving consumer goods (FMCG) market.
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