The Branding community of Cote D'Ivoire

Pierre Odendaal selected for African Cristal Festival jury

Thu, 04 Apr 2013 12:45:00 +0200

Pierre Odendaal, chief creative officer at McCann Johannesburg, South Africa, has been selected to adjudicate the African Cristal Festival. The event takes place from 11-14 April 2013 in Abidjan, Ivory Coast, and is the first ever Pan-African summit for communication and media.
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Inaugural African Cristal Festival set for October

Fri, 31 Aug 2012 10:44:00 +0200

The African Cristal Festival, reportedly the first 'Summit for Media and Communication' dedicated to the African continent, will take place from 25-27 October 2012 in Abidjan, Ivory Coast. This event aims to bring together the media and communication industry to promote regional culture through competitions that will showcase and reward creativity with a local approach that will celebrate the different languages, dialects and formats of advertising specific to the region.
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Can you hear your brand?

Mon, 16 Apr 2012 12:08:00 +0200

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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Brand Leadership leads Ghana's National Democratic Congress' successful election campaign

Thu, 08 Jan 2009 13:29:00 +0200

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana.
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Ikalafeng to judge prestigious Rebrand 100 Global Awards

Thu, 18 Dec 2008 13:45:00 +0200

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009.
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UBA aims to be Africa's sixth largest bank in 2010

Wed, 05 Dec 2007 09:00:00 +0200

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
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African nations agree to $1 billion Indian satellite project

Fri, 30 Nov 2007 12:04:00 +0200

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
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