The Retail community of Southern Africa

Experiential Marketing - the contagious idea

Wed, 22 May 2013 09:34:00 +0200

Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home.
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SA ATM deployer expands into Africa

Tue, 21 May 2013 16:23:00 +0200

Spark ATM Systems, South Africa's independent Automated Teller Machine (ATM) deployer, has expanded into Africa through the establishment of Spark ATM Systems in Zimbabwe, in partnership with CBZ Bank Limited, Zimbabwe's largest retail bank.
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Digital mag focuses on boosting farming

Mon, 20 May 2013 11:58:00 +0200

The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products.
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Ghana to get Vida e Caffé stores

Tue, 30 Apr 2013 15:41:00 +0200

What the Cape Town Vida e Caffé franchise calls its "big push this year" will see the operation exporting its concept coffee shops to Ghana.
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D&AD Awards: The nominations

Mon, 22 Apr 2013 11:05:00 +0200

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
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Bright Africa - new report

Thu, 11 Apr 2013 10:54:00 +0200

A new report, Bright Africa, provides a uniquely comprehensive look at transaction multiples across the continent.
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High operating costs impact customer service in Africa

Thu, 04 Apr 2013 11:46:00 +0200

Although their transition to middle class status has been fairly rapid, African consumers have embraced new mobile technologies that keep them informed of the growing array of brands, products and services. These, however, are not always easily available to them.
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Global survey acknowledges Africa's retail potential

Wed, 03 Apr 2013 08:30:00 +0200

Barclays recently released the results of a survey that questioned retailers on their attitudes towards international expansion. While, for now, the USA and China remain firm favourites for British retailers, the island's brands see Africa as the retail growth story of the next decade.
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When marketing in Rome

Tue, 19 Mar 2013 12:01:00 +0200

When branching out into a foreign country, numerous local peculiarities may require your attention. Going beyond translation of your product or company literature may include learning about local cultural sensitivities, regulations or even a whole new alphabet.
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Seeing beyond the stereotypes

Mon, 18 Mar 2013 11:14:00 +0200

More than half of Africa's one billion population has a mobile phone - and not just for talking. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. Africa has experienced an incredible boom in mobile phone use.
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