The Brand News community of Southern Africa

Create/update your MyBiz Profile on Bizcommunity and win!

Tue, 18 Jun 2013 12:09:00 +0200

Create or update your MyBiz Profile on Bizcommunity.com before 30 June 2013 and stand a chance to WIN an awesome GoPro camera and accessories worth over R6000!
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Euronews boosts SA presence

Tue, 09 Apr 2013 10:18:00 +0200

LYON, FRANCE / JOHANNESBURG, SA: As of today, April 9, Euronews joins the DStv Family and Compact packages, becoming available to almost 3.5 million customers in South Africa.
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10 Tips to create strong brand identities online

Sun, 17 Feb 2013 12:01:00 +0200

The Oxford dictionary defines rapport as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." Almost all marketing experts agree that rapport is essential to a business' success online and this cannot be achieved if a company does not have a strong brand identity.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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IGA partners with Unitrade to expand to SA

Fri, 18 Jan 2013 10:48:00 +0200

CHICAGO, US / JOHANNESBURG, SA: IGA has announced that it will continue to advance its global presence by partnering with Johannesburg-based Unitrade Management Services (UMS) to bring the IGA brand back to South Africa. IGA originally moved into South Africa in 2002, but there have been no IGA stores in the country since 2008.
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Macy's taps into the Millennial generation

Thu, 15 Nov 2012 06:43:00 +0200

In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
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Others likely to follow in SABMiller's footsteps

Tue, 16 Oct 2012 15:46:00 +0200

HARARE, ZIMBABWE: Other powerhouse commercial beer industry players such as Brandhouse are likely to follow in the footsteps of global brewer‚ SABMiller‚ which has expanded its Chibuku brand into the rest of Africa.
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SABMiller taking Chibuku beer to rest of Africa

Thu, 11 Oct 2012 10:35:00 +0200

SABMiller has taken its traditional African beer brand‚ Chibuku - which is manufactured using either maize or sorghum - into ten other continental countries‚ a move the company says is motivated by its "affordability" and "product innovation" strategies.
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