The Marketing community of Southern Africa

Digital, traditional media go hand in hand

Mon, 13 May 2013 11:27:00 +0200

It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
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2013 PAMRO Conference: Call for papers

Mon, 06 May 2013 17:15:00 +0200

The 15th PAMRO meeting and All Africa Media Research Conference will take place from 25-28 August 2013 in Madagascar, and this is the second call for presentation submissions.
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The anatomy of a logo

Mon, 06 May 2013 09:30:00 +0200

Perhaps it's because marketing invades and pervades every aspect of our lives. Perhaps it's because the tech revolution has made the creation of marketing collateral so easily accessible. Whatever the reason, marketing is not a field where the experts will ever be left to do what it is they do, the way they know how best to do it - especially when it comes to something as subjective and personal as logo design.
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Crafting your personal brand story

Tue, 23 Apr 2013 14:33:00 +0200

Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
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Bank Windhoek chooses PocketMedia to engage with youth

Mon, 22 Apr 2013 12:14:00 +0200

Bank Windhoek recently contracted Z-Card Africa, Middle East, India and Turkey (ZAMI) for the second time, to reproduce three different Z-Cards which engage the youth and educate them about the bank's different debit accounts and cards.
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D&AD Awards: The nominations

Mon, 22 Apr 2013 11:05:00 +0200

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
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Clean Slate Brands are the future

Mon, 22 Apr 2013 09:09:00 +0200

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
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How to become a new business power player

Sat, 20 Apr 2013 12:35:00 +0200

SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
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The mighty mobile... untapped

Wed, 17 Apr 2013 11:39:00 +0200

SINGAPORE / JOHANNESBURG, SA: Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock the full potential of mobile.
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Get entries in now for Loeries

Thu, 04 Apr 2013 10:04:00 +0200

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
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