The Marketing & Media community of Southern Africa

Experiential Marketing - the contagious idea

Wed, 22 May 2013 09:34:00 +0200

Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home.
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SA ATM deployer expands into Africa

Tue, 21 May 2013 16:23:00 +0200

Spark ATM Systems, South Africa's independent Automated Teller Machine (ATM) deployer, has expanded into Africa through the establishment of Spark ATM Systems in Zimbabwe, in partnership with CBZ Bank Limited, Zimbabwe's largest retail bank.
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The Choice for African Education debate

Mon, 20 May 2013 12:21:00 +0200

Four controversial experts will take part in "a bare-knuckle fight" about priorities for African education at this year's eLearning Africa conference, taking place from 29-31 May 2013 in Windhoek, Namibia.
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Digital mag focuses on boosting farming

Mon, 20 May 2013 11:58:00 +0200

The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products.
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The future of business is in SMS texting

Mon, 20 May 2013 10:08:00 +0200

NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.
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M&G editor resigns, off to New Delhi

Fri, 17 May 2013 11:17:00 +0200

NEWSWATCH: Mail & Guardian's editor-in-chief, Nic Dawes, has resigned to take up a post at the Hindustan Times in New Delhi, the newspaper reports.
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Tangy Crosse & Blackwell gets some Oomph! in Mozambique

Fri, 17 May 2013 11:13:00 +0200

Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack.
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MISA tells 'Times' editor to resign

Wed, 15 May 2013 15:39:00 +0200

The Media Institute for Southern Africa has called on the managing editor of Swaziland's only independent newspaper group to resign because he is too close to King Mswati III. MISA, the foremost media freedom group in the region, said Martin Dlamini's position was 'untenable'.
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Alliance Media awarded Superbrand status

Wed, 15 May 2013 12:24:00 +0200

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
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Orange African Social Venture Prize returns in 2013

Tue, 14 May 2013 21:05:00 +0200

Following on from the success of the first two programmes run in 2011 and 2012, Orange, the telecommunications corporation, has launched the third Orange African Social Venture Prize. The project promotes social innovations in support of developments that use Information and Communication Technologies (ICTs).
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