The Youth Marketing community of Southern Africa

South Africa's YoungGuns excel

Tue, 13 Dec 2011 13:54:00 +0200

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully.
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Newspapers changing to attract younger readers

Thu, 08 Dec 2011 09:18:00 +0200

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude.
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Brands to change marketing to under-12s on websites

Tue, 29 Nov 2011 08:07:00 +0200

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising.
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2011 YoungGuns Award Party for SA?

Fri, 11 Nov 2011 06:45:00 +0200

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf...
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Ten digital insights for marketers

Wed, 13 Apr 2011 09:15:00 +0200

BEIJING, CHINA: The World Federation of Advertisers (WFA) and Firefly Millward Brown have identified 10 insights that advertisers need to take into account when using digital media to communicate.
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How youth editions are explaining the Middle East revolutions

Wed, 09 Mar 2011 06:02:00 +0200

PARIS, FRANCE / DARMSTADT, GERMANY: The unparalleled recent events in the Middle East have offered newspapers an opportunity to make use of their youth pages and supplements to explain a complex situation. The World Association of Newspapers and News Publishers (WAN-IFRA) have gathered some examples from around the world.
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Intercontinental Advertising CUP and Creative Summit - with a touch of music

Tue, 01 Mar 2011 09:33:00 +0200

ISTANBUL, TURKEY: Here's a conference with a difference... There will be presentations, of course - but there will also be the sound of a violin in the Congress Hall of Conrad Hotel in Istanbul during the Intercontinental Advertising CUP and Creative Summit this month.
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Leo Burnett sponsors Dubai Lynx Student Academy

Wed, 23 Feb 2011 12:01:00 +0200

DUBAI, UAE: For the third year, the Dubai International Advertising Festival is joining forces with Leo Burnett to form a dedicated Academy for 20 students from across the Middle East and North Africa, offering a unique intensive three-day educational programme during the regional annual advertising and communications festival that will take place next month.
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Intercontinental Advertising CUP and Creative Summit programme announced

Mon, 21 Feb 2011 11:03:00 +0200

ISTANBUL, TURKEY: The organisers of the Intercontinental Advertising Cup and Summit have announced the speakers and programme for the event, which is due to take place in Istanbul over two days - 11-12 March 2011 - at the Conrad Hotel Istanbul.
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