The Pharmaceutical companies community of Southern Africa

Branded pharmaceutical websites drive conversions among prospects and patients

Tue, 22 Mar 2011 08:55:00 +0200

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills.
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Judging panel announced for 2011 Diageo Awards

Tue, 15 Mar 2011 10:37:00 +0200

LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism.
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Quality care and expansion on the agenda for Africa Health

Wed, 09 Feb 2011 11:21:00 +0200

With world's second largest healthcare exhibition Arab Health beating all forecasts, the launch of Africa Health will set benchmark for quality of care in Africa.
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