The Research community of Southern Africa

Clean Slate Brands are the future

Mon, 22 Apr 2013 09:09:00 +0200

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
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Is the ad industry ready for technology-centric media planning and buying?

Fri, 12 Apr 2013 17:07:00 +0200

MONTREUX, SWITZERLAND: In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input.
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Unified communications: Not profiling employees poses risk to investments

Fri, 12 Apr 2013 10:24:00 +0200

LONDON, UK / JOHANNESBURG, SA: Research reveals employees are often consulted, but their opinion rarely exerted influence.
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Analysing the CRM needs of a midsize business

Tue, 02 Apr 2013 11:24:00 +0200

NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
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CMO Council: Mobile marketing's bright spots

Tue, 05 Feb 2013 09:00:00 +0200

PALO ALTO, US: Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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Will technology kill us or make us stronger?

Wed, 16 Jan 2013 08:49:00 +0200

NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.
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2013 at a glance: Five crucial consumer trends business leaders should know

Tue, 08 Jan 2013 07:55:00 +0200

LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
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Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

Mon, 07 Jan 2013 06:22:00 +0200

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
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Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

Wed, 02 Jan 2013 07:39:00 +0200

MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services.
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